Adapt first. Then propose

Our Approach Organic Branding

We have a way of doing things, of achieving efficiency. Some would call it a method or process. But we prefer to speak of symbiosis.

1. Analysis

Analysis

We define the environment in which a brand operates. We describe its various forms and branches. We determine its target public and set its current and future goals.

  • BRAND AUDITING

Strategy

Our strategic methodology specifies a preferential positioning for the brand. It establishes its territory and defines its product and service portfolio.

  • BRAND PLATFORM
  • BRAND ARCHITECTURE
  • DIGITAL STRATEGY

2. Creation

Identity

An essential part of the Baud process. First we define a unique, individual voice and then we create a clear, memorable, distinctive image that embodies it.

  • NAMING
  • VERBAL IDENTITY
  • VISUAL IDENTITY

Innovation

We design distinctive brand experiences. We contribute to the design of services that will project the brand’s value in an organic manner, creating global solutions for its users.

3. Movement

Experience and Product

We convert product experiences into something that is valuable and profitable for the brand, making those points of contact where the brand comes to life unique and memorable.

  • PACKAGING
  • DIGITAL BRANDING / WEB DESIGN

Packaging

Distinctive. Recognizable. Flexible… Our renowned experience in packaging and product design always makes this one of the most successful parts of the project for brands.

  • PRODUCT RANGE
  • STRUCTURAL DESIGN
  • WINE LABEL DESIGN

Digital Branding / Web Design

We don’t put up barriers between what is online and offline because it is not a matter of digital versus analogue but of coming to life. Nowadays everything is part of branding; it is all communication. So while we are experts in brand creation for digital environments, we never cease to consider the brands’ global development and application to any environment.

  • UX & WEB DESIGN
  • PROGRAMMING
  • Corporate Websites
  • ONLINE STORES

Communication

We design, plan and carry out all the online, offline and mixed actions that the brand requires in order to develop, both on a corporate and product level.

We discuss advertising, direct marketing, PR, social networks, launches, promotions and more as they relate to the brand, its values and objectives, whether they be global or strategic.

Management

Our objective is to endow the brand with a unique, individual voice that clearly distinguishes it from its competitors and to position companies as market leaders.

  • Brand Guardianship