Auara

Recommended by 700 million people.

Auara: el primer agua
100% social

Auara is the dream of social entrepreneurs, aware of the problems in society and the environment. An idea that hopes to change the world and which Baud worked on as a strategic and design consultant.

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¿Qué es Auara?

«A sand storm in deserts such as the Alfar desert, the hottest driest place on the planet »

-AMHARIC, THE LANGUAGE OF ETHIOPIA

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Auara is a 100% social company that sells natural mineral water that comes from a spring in Léon, Spain and which uses all of its dividends on projects to provide drinking water to where it’s currently not available.

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* The data is shocking: over 700 million people in 40 countries don’t have access to drinking water. Of these, 7 million die every year due to illnesses transmitted by drinking dirty water.

Apart from social, water is an important problem for the environment : in Spain alone 3 billion bottles of water are consumed every year, they are usually made of plastics made from oil and need a lot of energy for their production and transport.

A COMMITED SOCIETY

Society is changing. The new generations are looking for companies which are fairer and more transparent to spend their money. What’s more, there is a big global conscience that wants to have a positive effect on society. From the need to adapt to society ,more and more companies are appearing which are humanized and who aim to make the world a better place, way beyond any corporate responsibility actions.

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From the idea to the brand

The first step in the creation of the strategy was to define values clearly and precisely on which we could build the brand:

COHERENT

There is no dividend payment.

Projects are carried out by NGO’s that specialize in water.

CONTEMPORARY

No emotional blackmail or sentimentality to be used in communication.

The way to collaborate is a lot more simple than in traditional NGO’s.

COMMITED

100% of the dividends are invested in social projects.

A commited and involved team.

ACCESSIBLE

Average sector price.

Drinking water is an everyday action, anyone can collaborate.

EFFECTIVE

Only realistic, feasible projects will be carried out.

The brand’s priorities are social are its social aims.

THESE VALUES BECAME A CLEAR AND CONCLUSIVE POSITIONING:

We turned an everyday action into something responsible and extraordinary.

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A dream come true.

OPTIMIZED DESIGN: A BOTTLE THAT MAKES THE DIFFERENCE

Ecology and efficiency are a priority for the Company and must be present in all elements of the brand, starting, of course with their own bottle.

Our team worked on a unique structural design that respects the environment, very different from traditional water bottles, which optimizes space thanks to its square shape which makes storage and transport more efficient, thus saving effort and fuel.

Its rounded corners shape gives it elegance, makes it ergonomic and different.

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The bottles are made of plastic which is 100% recycled, which reuses materials instead of using new fossil resources. Auara became the first brand in Spain and one of the pioneers at a worldwide level to use 100% recycled PET.

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Visual identity

The logo is inspired by typically African motifs, which is the main destination of the social projects Auara carries out. The brand uses the colour blue which evokes the purity of water.

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For the packaging design we decided on minimalist label which highlights the the water and the simple social action of Auara.

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Each bottle has a QR code which tells consumers about the projects we are collaborating on. What’s more, all the information is also written in braille so that Auara is accessible to everyone.

An idea, a product, a lot of benefits.

To sum up, a strategic product, graphically coherent with the philosophy and aims of the brand:

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The aim is 100% social

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Premium quality water

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Pet 100% recycled

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Optimized design

Everone’s talking about it.

To launch the new brand a powerful Social Media campaign was used with well known and anonymous ambassadors.

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¿Interesado?

Contacta con nuestro responsable de área

Pedro Gasset

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