Redesign of the El Corte Ingles Wine Shop

We developed the new collection of the El Corte Inglés Wine Shop, resolving the complex product range architecture through design and illustration.

Product by product, we defined an extensive range that varies from wines and cavas to whiskies and gins.

THE CHALLENGE

The most complex part of the project was unifying and repositioning all the products of the El Corte Inglés Wine Shop to achieve better retail results and foster loyalty among younger customers.

licores-reto

Glenbaron's Single Malt Scotch

An exclusive brand with character.

10 YEAR SINGLE MALT

wiskey-10-1-2000x1333-big
wiskey-Illustration-2

A WHISKY FROM GLASGOW

While developing the "Glenbaron single malt 10" we worked with traditional elements from the world of whisky to reinforce its image of quality and highlight its artisanal Scottish origins.

bodegon
detalle-glenbaron-2

Glenbaron's Bourbon

The piece that speaks the language of its sector

Whiskey Bourbon

wiskey-bourbon-4-2000-1333-big

KENTUCKY CHARACTER

We worked in line with the needs of its category, looking for distinguishing, quality touches to boost impulse purchases.

bourbon-W
bourbon-detail
bourbon-detail-2

Wine Collection

A puzzle of various designations of origin and qualities.

WINES

vinos-coleccion-1

DESIGNATIONS OF ORIGIN

The design team worked with our illustrator Federico Yankelevich to develop a system of illustrations representing elements associated with each of Spain's designations of origin.

MOSAICO_bg-2
corte-imperial-2-2000x1333-3

The design team worked with our illustrator Federico Yankelevich to develop a system of illustrations representing elements associated with each of Spain's designations of origin.

We created a visual code with hierarchies

Using illustration and colours in positive and negative, we managed to visually classify over 30 wines to facilitate consumers' intuitive shopping

Resumen-Bodega
eira-dos-cregos-2-2000x1333
ilustracion-vinos-2-2000x1333

¿Interesado?

Contacta con nuestro responsable de área

Carlos Rodriguez

Nosotros te llamamos