Inves

THE CHALLENGE OF MODERNIZING A PIONEERING BRAND

Inves, the technology brand of El Corte Inglés, is a pioneering manufacturing company that has been introducing electronics into many Spanish homes since 1986.

Logo

THE IMPORTANCE OF STAYING AT THE FOREFRONT

Our challenge has been to reposition and update a classic brand with a well-known identity.

OLD LOGO

OUR REDESIGN

inves

A forward-looking visual identity

GEOMETRIC SHAPES, CLEAN FONT, VIBRANT COLORS

For a brand whose main point of contact is the display, the updated identity had to penetrate the entire product line to communicate the message of our repositioning. So we’ve applied the new image across all media, staying on point with sector trends.

inves

Inves basics: a clean image

PRODUCT-ADAPTED DESIGN

We redesigned the product line of Inves basics with a more technological neon version of the group’s iconic green.

A "basic" identity that is simpler to apply while staying true to the philosophy and essence of the brand repositioning project.

Inves USB

USER-FRIENDLY CONSUMER PRODUCTS