Brand Architecture
Growth with a meaning
Organizing brands with strategic vision and aligning them with business objectives.
Brand architecture
A correct architecture improves the value of brands, optimizes collaboration between different business units and contributes to the achievement of strategic and commercial objectives.
Brand architecture helps structure and define the hierarchical relationship between a company's main brand, its sub-brands and products or services.
Working on a solid brand architecture helps companies achieve organized growth and clearly communicate their offer to the market, making it easier for all their stakeholders to understand what the brand represents and makes its products and services unique.
A correct architecture improves the value of brands, optimizes collaboration between different business units and contributes to the achievement of strategic and commercial objectives.
Advantages of a good Brand Architecture
Clarity and cohesion:
A well-defined brand architecture offers a clear structure for brand management, ensuring that all its elements work together to present a coherent and unified image.
Efficiency and profitability:
By optimizing brand coherence, we connect each sub-brand with its target, improving efficiency in all marketing and communication activities and increasing profitability.
Risk management and identity strengthening:
A strong brand architecture helps mitigate the risks associated with managing multiple brands, protecting the value and reputation of your parent brand and sub-brands.
Current Analysis and Mapping
We begin with a thorough analysis of your current situation, identifying values, strengths and areas for improvement. A crucial step to understand how the brand is currently perceived in the market and within your own organization.
Definition of the Optimal Model
After the analysis, we define the optimal brand architecture model that best suits the company's growth objectives. A model capable of integrating all aspects of the brand, its value proposition, personality and market positioning.
Decision Making Tree
We establish a clear decision-making system for the incorporation and management of new brands or sub-brands, ensuring that all decisions are aligned with the company's general strategy.
Transition plan
Finally, we develop a detailed transition plan to implement the new brand architecture model, ensuring a smooth and effective change in all areas of your business.
Baud Brand Architectures: Designing the Future
Some examples of Brand Strategies at Baud
At Baud we develop the full potential of organizations.
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More about Brand Architecture
At Baud we manage the architecture of the brands we work for, oriented towards business objectives and their optimization.
We provide a global, coherent and complete vision of future decisions to be able to scale without risks.
After making a comprehensive study of the brand, its products and by-products, we establish the different routes, groups and relationship between them in a clear and rational way. We make an organization chart where the place of each product appears clearly and we make sure of the possible future growth of the brand with the incorporation of new products, which can easily find their location.
Advantages inferred by the correct application of Brand Architecture:
Organization of the different strategies for each of the company's brands, Hierarchical identification between the different brands of the company, Cost optimization, Prevention of conceptual conflicts between brands, Definition of opportunities for possible new products.