El Chiringuito de El Señor Martín

HOW AND WHY

"El Chiringuito", a fried-fish restaurant offering the best quality seasonal fish opened on Calle Mayor in Madrid, endorsed by the gourmet fishmonger "Señor Martín".

Foto de Local e Imagen de El Señor Martín.

An integrated branding project that combines traditional and cutting-edge concepts in a laid-back fashion.

Visual Identity

INNOVATION AND RUPTURE

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Señor Martín loves The Sea. And The Sea loves Señor Martín. This is why she gives him her most-prized treasures: the freshest fish and seafood, consolidating his reputation as gourmet fishmonger wherever he goes. With his project "El Chiringuito," he is now looking to offer his quality product in fresh surroundings.

THE CHALLENGE

To convert an everyday part of Spanish cuisine such as fried fish and chiringuitos (beach bars) into a cutting-edge, upmarket environment.

Sr Martín did his part by providing the best raw ingredients. Baud was in charge of the identity.

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Verbal Identity and Street-style Graphics

The tone of El Chiringuito's communication aims to encourage our emotional response to the sea, summer and quality fish.

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Attention to detail

A METICULOUSLY DEFINED IDENTITY

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CREATING A MODEL THAT CAN BE REPLICATED

A lot of care was taken to highlight each detail. We created a model that could be replicated so " El Sr. Martín" can expand in the form of international franchises

WORKING WITH THE BEST

We worked with the collective Boa Mistura for the wall illustrations

The interior design was carried out together with Marta Banús

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Open kitchen

TRANSPARENCY FOR CUSTOMERS

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Communication

LAUNCH AND RECOGNITION

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IN THE STREET

To promote El Chiringuito, different activities were developed such as the food truck featured at the event Madreat and various pieces of local communication.

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Success and Media Coverage

PRESS

Every day, El Chiringuito del Sr. Martín appears in the national press as a prime example of "Slow Fast Food."

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Interested?

Contact our Account Manager

Carlos Rodriguez

And we'll call you